Soon, all it will take to create a product page for an Amazon seller is to copy and paste a URL.
With the new generative AI function, Amazon can now pull product details from external websites and create an Amazon product page for the item, including images and text. According to a blog post by Mary Beth Westmoreland, Amazon’s VP of international selling partner experience, the objective is to assist merchants in shortening the time it takes to transfer the product from another website to Amazon.
If a seller wants to use an external URL to build their product page, Amazon says they must be the content owner, rights holder, or licensed user of that link. In any case, Amazon has warned that it might sue the seller if it discovers the seller lied about who owns the website. To learn more about Amazon’s security measures for the feature, The Verge contacted the company.
As it begins to roll out, US vendors will have access to the capability in a few weeks.
Vendors, according to Westmoreland, have jumped on board with Amazon’s AI offerings thus far. One illustration is Amazon’s AI product text-generating service, which claims that “nearly 80%” of users are fine with listings created by AI with minimal human editing.
In recent months, Amazon has released a plethora of AI technologies. With the debut of their AI tools, Amazon made it easier for merchants to develop product listing text and images. Amazon introduced Rufus, an artificial intelligence chatbot, to help customers with product inquiries, product recommendations, and model comparisons. (Not every one has been flawless; for example, one chatbot would, when asked, compose songs about inanimate objects or make jokes about them.)
Across the board, Amazon has been pouring resources into generative AI. A number of AI models are housed on its cloud service, AWS, which also just released a text-to-image generator. The e-commerce platform operates on AWS-powered AI.
